The "Tech War" is a Myth
Forget the hype. The data shows brokers are not just surviving; they are dominating. Consumers overwhelmingly choose the personalized service and choice that only a broker can provide.
Broker Share of New Business
70-80%
Broker Market Share, June 2025
The Real Threat is Your Funnel
The biggest risk to your growth isn't bank technology, it's internal inefficiency. The conversion rate from pre-approval to settlement is projected to plummet, representing a massive loss of secured leads.
A Monumental Waste
This drop from 60.5% to a projected 40.7% conversion is a controllable problem. Fixing this "leaky funnel" by improving processes between pre-approval and lodgement is your single greatest opportunity for growth.
FY22 Rate
60.5%
FY25 Projection
40.7%
Market Snapshot: July 2025 Opportunities
Likely RBA Rate Cut
3.60%
This brings tangible monthly relief for clients and a prime opportunity for proactive engagement.
Investor Activity
High
Investor loans have rocketed to a multi-year high, creating a key growth niche for specialized brokers.
Avg. Mortgage
$678k
The "Postcode Effect" remains strong, demanding local expertise direct lenders can't match.
Your Strategic Tech Toolkit
Technology is your leverage, not your competition. Use a "Hub-and-Spoke" model to build an efficient system that enhances your service, with your CRM at the core.
Key Takeaways: Stay Sharp
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1.
Embrace Your Tech
Use technology to enhance your service and automate back-office tasks, not to compete with banks.
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2.
Master Your Funnel
Prioritize fixing your internal conversion process. It's the most direct path to more settlements.
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3.
Leverage Your Aggregator
Capitalize on the advanced fintech solutions your aggregator is investing in.
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4.
Stay Agile & Niche
Adapt to market shifts like rate cuts and investor surges to serve specific client needs.